IAB Ecom

Building The E-commerce brands of tomorrow

Services

Planning & Brand Positioning

Discover brand potential through audit, enhance website traffic, and elevate paid media campaigns for market success.

Digital Marketing

Maximize ROAS with data-driven optimization, engage your audience effectively, and gain a competitive edge in the market.

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Customer Engagement

Elevate email marketing with personalized campaigns, streamline lead nurturing, and continuously refine strategies for best impact.

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Elevating your e-commerce brand with iab ecom: where growth knows no limits!

OUR PROJECTS

JUNOCO

Brand: JUNOCO – A California-based sustainable and minimal skincare brand committed to offering vegan and sustainable skincare products for a more earth-conscious future in beauty.

Challenge: JUNOCO aimed to enhance its brand visibility and reach a broader audience, particularly on TikTok, to promote its ethos of sustainability and garner engagement among beauty enthusiasts.

Solution: Our agency devised a strategic plan to grow JUNOCO’s TikTok presence by integrating an affiliate program. This program incentivized content creators on TikTok to promote JUNOCO’s products through their affiliate links, driving sales and increasing brand exposure.

Results: Through our efforts, JUNOCO’s official TikTok account experienced remarkable growth, amassing over 200,000 followers and accumulating more than 2.5 million likes. Leveraging the dynamics of TikTok’s algorithm, our strategy sparked virality around the brand, as numerous content creators created engaging short-format videos that propelled JUNOCO’s presence on the platform.

Mint & Lily

Brand: Mint & Lily – A jewelry brand offering customizable jewelry items, from rings to bracelets, earrings, and necklaces, crafted with love in San Francisco, California.

Challenge: Mint & Lily sought to enhance their creative testing and scale their advertising efforts on Facebook to drive revenue growth.

Solution: Leveraging the power of AI technology, our agency developed an innovative creative workflow. Our internal team of AI engineers created a tool to generate AI-based image ads showcasing Mint & Lily’s jewelry items, which were utilized in paid media campaigns on Facebook.

Results: With the implementation of AI-generated image ads, Mint & Lily accelerated their creative testing process on Facebook and enabled them to expand their advertising reach horizontally. This breakthrough strategy led to a remarkable revenue increase of 300%, demonstrating the effectiveness of our AI-driven approach in driving business growth.

FABALLEY

Brand: FabAlley – A prominent Indian online fashion brand catering to women’s apparel, footwear, handbags, jewelry, and accessories.

Challenge: FabAlley sought to introduce a new plus-size fashion collection to meet the diverse needs of their customers, aiming to expand their market reach and enhance inclusivity in their offerings.

Solution: Our agency collaborated closely with FabAlley to plan and execute the launch of their plus-size fashion line. Leveraging our creative department’s expertise, we organized the visual aspects of the collection, ensuring it resonated with the target audience.

Results: The plus-size fashion collection launch was a complete success, garnering significant attention and positive feedback from customers. With our strategic marketing efforts, FabAlley successfully integrated the new line into their official website, driving increased engagement, sales, and brand loyalty.